Sense · measurement

See how AI and social see your brand.

Sense is the measurement layer. It opens on what changed, shows the evidence with grades and confidence intervals, keeps a decision log, and ends at a suggested action — with the handoff you choose. Sense never executes.

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01/The briefing

Last scan: Tue · Next scan: Fri

Since your last visit — Tuesday.

No dashboard to interpret. Sense opens on the diff: what moved, by how much, and whether the move is real. A brief can't fail live the way a demo can — it opens on your own numbers.

“Best in category” answer · ChatGPT

Dropped from the shortlist in 3 of 12 buyer phrasings.

CI ±0.6 · n=120

B−▼ was B

Social SoV · review threads

A competitor gained share of voice in long-form reviews.

CI ±9 · n=340

C▼ was C+

Citation trust · Perplexity

New owned proof page is now cited in high-intent answers.

CI ±0.5 · n=96

B+▲ was B

02/Two modules

Answers and feeds. One read.

Evaluation happens in the answer engines and in the social feeds those models learn from. Sense measures both, and reports them against the same grades and confidence intervals.

AEO module

How answer engines understand, cite, recommend, or omit the brand — across engines, intents, languages, and regions.

The AEO module inside Sense.

Social SoV module

How the brand shows up in the social feeds models learn from — share of voice, sentiment, and the threads shaping the next answer.

The companion signal to Share of Model.

03/Evidence, not vibes

Every claim carries a grade, a CI, and an n.

Investigation

Why did the “best in category” answer drop the brand in three phrasings?

Grade

B−

Confidence

±0.6

Sample

n=120

What an investigation returns

The move

Which source or thread shifted the answer, and who owns it.

The confidence

How sure the read is — the CI cuts both ways, on purpose.

The suggested action

The single next move most likely to change the answer.

04/The decision log

Renewal armor. One row per decision.

Every suggested action, who owned it, and the measured outcome — the audit trail you show leadership at quarter end. We don't claim your revenue. We prove every decision.

Date

Trigger

Handoff

Measured outcome

Jul 02

Answer-share drop caught

Studio

+1.8 pts · CI ±0.6

Jun 18

Social SoV gap flagged

Jira

Gap closed 40% · CI ±9

Jun 03

Unsupported claim held

Gate

Blocked · fact added to Axon

Illustrative sample · real captures land in Wave 2

05/The boundary

Sense ends at the suggested action. You choose who executes.

Studio

Opens written as a Studio brief — governed execution, measured lift.

Jira

Files the suggested action as a ticket for your team.

Slack

Posts the brief to the channel that owns the move.

Sends the brief to whoever should act — inside or outside.

06/Coverage

Everywhere your buyer asks.

The large answer engines, retail and vertical AI surfaces, and the social threads that teach them — in every language your buyers use, not just English. Share of Model and Social SoV, both with CIs.